It’s simple and yet complex. As long as we have waste, this industrial culture of ours is not sustainable. Plastic is some of the worst waste. There’s a running shoe being developed that comes close to being completely wholesome in its environment. Only the soles can’t be broken down in your sink into nutrition.
What if Nova Scotia had spent half the energy it has spent investing in questionable industries to find a plastic material safe to dissolve in the oceans? Because while most of us know about the Texas sized mass of plastic garbage killing wildlife in the Pacific, few of us know there is also one in the Atlantic. Some researchers are already working on a solution. But they’ll have to catch up to Puma and Nike which also have shoes designed with recycling in mind.